CREATIVE STRATEGIST AND PUBLIC RELATIONS CONSULTANT, WITH EXPERIENCE IN LEADING award-winning campaigns FOR BRANDS.

storytelling

Never underestimate the power of a great story. I thrive on creative ideas, a good personal network, and media engagement (digital and social) to help narrate your brand, build awareness, and have people resonate with your cause.

 

campaigns

Successfully led media, influencer and digital regional wide campaigns with brands like LEGO, Rip Curl, Casio G-Shock. Award winning projects include Guinness St Patrick's Day, which won the Bronze accolade in Spikes Asia Awards 2019, and Monopoly Explore! Singapore received the Bronze award in PR Week Asia 2021, and was a finalist in Sabre Awards 2021.

 

THOUGHT LEADERSHIP

I’ve written numerous thought leadership for clients, and have published works around culture, tech and enterprise on Entrepreneur, Vice, e27 and The Drum. These research pieces deliver a truly international perspective, and more can be found on my LinkedIn page.